Now we didn’t wrap this ourselves, BUT it’s pretty gnarly.
Introducing onsite blood testing! As it says on the truck, they offer blood testing for all your questionable paternity and drug testing needs.
No, this is not a joke.
Jared Rosenthol of NYC helps run this particular gem around the streets of the Big Apple, and boy does he have some stories. He claims that this special truck provides a service that gets people thinking about themselves and their famlity history; or perhaps they’ve had a lingering question on their minds and want to set the record straight. Talk about risky business.
It may be the first of it’s kind, but so far Rosenthal and his small team of testers are doing pretty okay with the mobel lab. They’re providing a service, and showcasing a pretty awesome vehicle wrap that clearly gets the message accross. There’s no mistaking one of these guys rolling doen the highway. The more people tweet pictures of this truck, I wouldn’t be surprised to find more in the future.
Check out the full interview here: http://www.businessweek.com/articles/2012-08-23/q-and-a-the-proprietor-of-new-york-s-mobile-paternity-truck]
For some extra reading, here’s an article on the controversy surrounding this new wave: www.reuters.com/article/2012/08/23/us-usa-health-dna-idUSBRE87L13G20120823?type=smallBusinessNews