805 Criterium is a popular racing event that allows people to come together to explore Lompoc Valley. This three day event offers over $50,000 in cash and merchandise prizes to benefit and support the Lompoc Police Foundation. This foundation focuses on raising funds from the public to equipped the police department with the right services and support.
This event is not only held for racers, but also for friends and family to enjoy the world of cycling. The first day’s race was called Hancock Twilight Criterium, which consisted of aggressive, curvy roads with strong winds making this race quite difficult from the start. Day 2, The Avenue of Flags Criterium, was a slightly different route, and did not get any easier. It was a race with a much wider field, stronger winds, and higher temperatures. Day 3, Valley or Flowers Criterium, was a challenge for the cyclist because the temperatures did not decrease, but the winds kept getting stronger. Through these gruesome races, cyclist need the right gear and apparel to finish strongly.
Avnte Apparel, a newly launching cycling apparel company, has had the opportunity to collaborate with 805 Criterium Weekend to provide every racer with a leader and race jersey for their very first collaboration. Avnte Apparel is all about providing these cyclist with apparel advantageous to their performance, comfort and style. Providing these cyclist with the right gear, allows them to get through the races.
We were given an opportunity to work together with Avnte Apparel to contribute to their company launch. Avnte Apparel came to us and wanted a sleek design for their van. We put together a wrap for their vehicle that resembled their brand theme, which was a black and white scheme. Although it is a simple design, it really stands out from other vehicles, which will grab a lot of attention.
We wanted to incorporate their simple logo within the van wrap, however we did not want it to over power the statement logo. We decided to put the overall black background, with a collage of the dark grey logo wrapped around the van. We are really stoked of how it turned out. We really hope to work with Avnte Apparel again and good luck on your launch!