“I’m a simple man. I like pretty, dark-haired women and breakfast food.”
– Ron Swanson, Parks and Recreation.
Truer words have never been spoken.
We here at Wrap Vehicles live our lives strictly sharing in the same philosophy. Pretty dark-haired women? We admire. The men who grace these halls? The simplest. Breakfast Foods? Let’s just put it like this….
That’s why this blogpost/recent vehicle wrap is very dear to my heart. Recently my closest colleague and fellow foodie, Marc, blogged about the Cracked Food Truck. Albeit my blogpost is about the same exact car, this is not a story about how awesome it turned out (pretty DAMN awesome if I don’t say so myself). It’s about what when on behind the scenes regarding this labor of love that originated from our strong dedication to our clients, and more importantly… our unrequited love for eggs and bacon.
When we were contacted by our friends at Cracked, they had a clear vision of how they wanted their car wrap to look. A marvelous breakfast city plastered across the side of their breakfast food truck.
As much as the both of us at Cracked Food Truck and Wrap Vehicles adored this drawing, we realized very quickly that it probably wouldn’t translate well onto a larger format such as a car wrap. The truck itself also had a myriad of little doors, lights, speakers, & windows strewn across it’s body. Having a flat image in a situation like this makes it difficult for key elements to land in a particular spot.
We decided to roll up or sleeves and get crackin’ (hur hur) on recreating their childlike ode to breakfast food/artistic masterpiece. Here’s one of multiple revisions we made for Cracked.
Since we work closely with or clients to help achieve their vision, we finely tune the design until they are satisfied with the final result. After assisting Cracked in creating a bright more clearer illustration to better suit their vehicle wrap, they realized that certain elements in their design didn’t work so well, and others they wanted changed all together.
Now that the easy (& fun) part was over, it was time to move onto the hard (& kind of fun) part. Crack’s food truck is in Chicago, Wrap Vehicles is in California. Also given the custom nature of this van, there’s no way a template or anything remotely close would exist.
Cracked sent us some naked photos of their truck early on to help give us an idea of what they needed and wanted.
Using the photos as a reference, we painstakingly carved out every detail on a (somewhat) easy to read/follow diagram of the truck to give to Cracked so they could tell us every single tiny little measurement and detail about the truck.
After reaching a Woody Allen level of paranoia charting out every nook and cranny of the truck, we sent this over to Cracked and a few days later they sent the images back to us with every single tiny little measurement we requested.
When we got it back, we tried our hardest to keep our eyes from crossing while sifting through all the numbers.
The reason we did all of this is that since we wouldn’t be able to take a field measurement of the Truck in person, providing this detailed outline of the truck to Cracked helped us obtain the exact dimensions of the car by taking the measurements for us.
Once we got all this information, we were able to build a template and lay out the art correctly to make sure it landed where it needed to be. Normally I’d post some pictures of the finished wrap, but my homeboy Marc beat me to it.
So if you have any sort of food related car wrap you’d like us to work on, be sure to give us a call. You’ll be in good hands.