What online sportsbooks are currently reside in NJ?
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Who launched when in NJ?
DraftKings Sportsbook has been the first mobile platform to launch on Aug. 1, and it held a monopoly in the marketplace for more than three weeks.
The playMGM sports gambling app went live on Aug. 22, and also the coming of SugarHouse Sportsbook per day later brought the running count to three. A week after, both FanDuel Sportsbook and William Hill combined the online sports gambling realm.
Caesars added mobile betting on Sept. 6, just in the nick of time for NFL season. The next Monday, 888 Sportsbook appeared in the market. Then came BetStars, integrating sportsbook functionality into its existing PokerStarsNJ platform.
Casinos and racetracks are permitted to form as many as three online partnerships apiece — and many are set up — but they must have a physical sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks at the moment.
Here is the present landscape for both brick-and-mortar sportsbooks and their associated online brands:
Resorts Atlantic City and DraftKings Sportsbook
Resorts AC has multiple sports betting partnerships under its belt. One of them entails DraftKings Sportsbook, which was formally the first to market with a legal online sports betting site and app.
The DraftKings sports betting soft-launched on Aug. 1, and the entire launch arrived on Monday, Aug. 6. The program and browser-based online sportsbook are totally operational, offering a vast array of traditional and in-game bets.
In November, DraftKings declared it would operate the retail sportsbook interior of Resorts — its very first brick-and-mortar implementation.
Get a peek at the online/mobile platform here.
Resorts and BetStars
Resorts has been the most active of the Atlantic City casinos, clearly the first to use up its allotment of three online brands.
Early in August, the casino expanded its long-standing partnership with The Stars Group to include sports gambling. The group has years of experience with Resorts, offering NJ online casino and poker platforms under the PokerStars brand.
BetStars sportsbook launched on Sept. 13. Its iOS app launched Oct. 20.
SBTech, also Resorts also includes a new partnership with B2B heavyweight SBTech. Under its stewardship, the retail sportsbook opened on property in early August.
Resorts launched its self-branded online/mobile platform in January 2019.
Borgata and playMGM
At the Marina District of Atlantic City, the amazing Borgata launched sports betting on land on June 14. A little more than two months afterwards, it started offering online wagering by means of a standalone playMGM sports gambling app. First available only on Android, the iOS version went live Oct. 20.
Borgata is using its current racebook as a temporary, hybrid space on property, but expansion is on the horizon. Back in December, MGM said the land would spend $7 million into a new standalone sportsbook. Timeline? Uncertain right now.
Borgata is owned by MGM, which serves up mobile betting in Nevada through playMGM, too. The brand is also available as a NJ online casino, but the products are different for now.
Meanwhile, the MGM has formed partnerships with GVC and Boyd Gaming which will cause additional branded sports betting apps and sites in multiple states.
Golden Nugget (and SugarHouse, previously)
The Golden Nugget has a couple significant partnerships in place, but once more, the implementations aren’t completely clear yet. It will have a land-based sportsbook, however, a permanent space that started just in time for football season.
In May, Churchill Downs announced partnerships with both the Nugget and SBTech, charting its route to New Jersey. Whether this really is a turnkey partnership or merely a skin deal (more likely) remains to be seen, and launch isn’t especially imminent — maybe early next year.
The Nugget also needed a deal with Rush Street Gaming, which works the PlaySugarHouse NJ online casino. On Aug. 23, SugarHouse added sports betting to the platform, which makes it the third to get on the internet. The SugarHouse Sportsbook is available statewide on internet and mobile devices.
Golden Nugget itself operates live and virtual sportsbooks in Las Vegas, so that it probably will not need to hire a new provider. It should be said, though, that ties into the Houston Rockets will preclude the Nugget from taking bets on NBA games in New Jersey.
In October, SugarHouse switched partners and tasked with Monmouth Park, probably to get out from under that NBA restriction.
Monmouth Park and William Hill
Monmouth Park started making plans for sports gambling way back in 2013, securing a partnership with William Hill. The William Hill mobile sports betting app soft-launched on Sept. 2.
Years after their initial marriage, the land opened the nation’s first sportsbook and published the first legal ticket on June 14. The governor was on site to christen the NJ sports gaming industry and wager on the World Cup.
The partnership amounts to bode well for Monmouth Park’s endeavors in the digital realm. Based in the UK and using a US arm in place, William Hill is equipped with tools, and its US team currently works a Nevada sports betting app. There is no reason to expect anything else in New Jersey.
Monmouth Park and William Hill launched mobile sports gambling final fall.
As stated above, SugarHouse joined the Monmouth Park family in October as a license spouse.
Meadowlands Racetrack and FanDuel Sportsbook
If you were able to choose a spot to build an NJ sportsbook, you might pick Meadowlands Racetrack.
The property lives from the shadows of MetLife Stadium, home to the New York Giants and Jets. Owning a sportsbook close to the edge is coveted at this time and NJ catches plenty of New York traffic. Expect fandom and geography to induce busloads of seeing traffic this season.
Like its competition in Oceanport, Meadowlands is putting together an ambitious program for sports betting. It entered into a long-term venture with Betfair US, the domestic arm of Paddy Power Betfair.
Meanwhile, PPB acquired daily dream sports manufacturer FanDuel to serve as the face of its US products. The FanDuel Sportsbook at the Meadowlands Racetrack opened on July 14.
Much like the retail performance, the online/mobile system is branded as a FanDuel Sportsbook. The product started on Sept. 1.
Australian firm PointsBet arrived in the USA in late 2018 with a different sort of sports betting product. PointsBet partnered with Meadowlands Racetrack to function under its license as among its three accessible skins.
PointsBet does offer conventional sports gambling, but leaves its name on a product that allows players to win or lose big on every bet.
Ocean Resort Casino
Down to the Boardwalk, the new Ocean Resort Casino is the other place you can wager right now.
When Bruce Deifik bought the property in January, he said he wanted it to be the”best in market” for sports gambling. Although the ORC is brand-new, it appears like Deifik is working to make good on these programs.
The bodily sportsbook opened for business in the center of the casino floor on June 28, inhabiting the large footprint of the former nightclub.
Sportsbook surgeries for ORC are also powered (and branded) by William Hill US. Mobile sports gambling is accessible through Ocean as well.
Hard Rock Atlantic City
A title change and a renovation have turned into the older Trump Taj Mahal into the beautiful new Hard Rock AC property only a few strides down the Boardwalk. The hotel started its retail and portable sports gambling operation in January 2019.
At the grand opening in June, Chairman Jim Allen verified Hard Rock would be in the business of sports gambling. We also learned that provider is subject to some additional restrictions due to its connection with the NFL and the Miami Dolphins. Hard Rock won’t be able to”put the wager” as Allen put it, needing a third party to manage the action.
In July, a new partnership between HRAC and Bet365 surfaced in papers filed with the DGE. Bet365 is an enormous outfit based out of England, and Hard Rock will provide its entry point to the US marketplace. You’ll see its mobile program hit the virtual shelves at the appointed time, whenever that time might come.
Hard Rock also struck a partnership with Kindred Group — best known for the Unibet brand. Both prices are pure branding deals, however, so neither provided insight into Hard Rock’s personal plans.
In October, Gambling Innovation Group (GiG) announced it signed a letter of intent to power people Hard Rock platforms. The cooperation covers the two retail sports betting on property as well as online/mobile channels.
Caesars, Bally’s, Harrah’s
Caesars has started brick-and-mortar sportsbooks at Bally’s and Harrah’s, the former also serving its own eponymous casino on the Boardwalk. As it formed a new partnership with Scientific Games, Caesars announced that mobile/online betting would follow”quickly.”
About a month after, it delivered. Caesars additional sportsbook functionality to its existing NJ online casino app on Sept. 6, just hours prior to NFL kickoff.
Beneath Caesars’ casino permit, the cellular 888 Sportsbook went the next Monday. The 888 iOS program went live on Oct. 20.
Aside from Freehold Raceway, that leaves Tropicana as the only other property we haven’t mentioned.
Eldorado Resorts conducts the gambling operations, and it recently entered into a partnership with William Hill for operations. The onsite sportsbook opened in October.
What online sportsbooks are currently reside in NJ?