Welcome to Part 4A in our series…. ART PREPARATION!!
I know for some of you it’s been an action packed thrill ride packed with fun and learning about the ins and outs of measuring your car and making a template!!!
So we got our car dimensions, we took photographs of our car to create a template to scale, we adjusted the templates to account for bleed for the wrap itself and any necessary window perf. Now it’s time to get our hands dirty and throw some color onto our car…
Before we open up our car template, a good rule of thumb is to make a list of what you want to include on your wrap.
As stated in an , focusing your message is a good way to draw in new clients to your business. Having too much information crammed onto your car is going to make it difficult to read/discern. Remember that space on your vehicle is incredibly limited so you want to make sure the most important aspects of your business are going to get top billing such as the website, phone number, Business colors/color scheme, and logo/branding.
If you have a vector file of your business’ logo or any other design elements, you’re off to a good start. If you don’t and use a low rez scan of the 1″ x 1″ logo on your business card or use photos/images you found on a followed trying to blow them up to fit on the entire side of your car, then you’re going to get a call from an irate production artist telling you how crappy your design is going to look when printed in an incredibly condescending tone.
If you don’t have a vector image of your art/logo, it would be a good investment to have it recreated. Sure it might add to the cost of your budget, but it can be used for any other medium in the future without losing image clarity when scaled multiple times.
After you’ve got your list whittled down to the essentials, and have gathered any (vector) design elements you want to use for your car, open up your art files in illustrator along with your template.
As you can see in the image below I have my template ready, outlined text of my companies name, it’s 2 corporate colors, and their vector logo.
f you’re an intelligent and creative thinker, you see this blank template cant wait to start designing your car wrap using all of your cool ideas, at which point you can just skip the rest of this article and come back next week (You smug jerk!).
If you’re anything like me you need to cram in a couple of hours of procrastinating by doing mundane activities like setting up the perfect playlist on to listen to while designing because you don’t want to admit to yourself that you have no idea what you’re going to draw, if so… you might need a little push.
If you’re stuck on what to draw or how your wrap should look, check out the internet and look at every car wrap your eyeballs can stand. What design aspects do you like the most about wraps that you like? What did you like the least about car wraps you hated? This might feel like homework, if that’s the case, then good! You need to do your homework if you’re going to find out what’s the best design you could possibly create for your business to look cool and draw business simultaneously. Write that information down on your list of what you want to go on your car wrap.
Once you’ve fleshed out a concept of what you want on your car and how you want it to look, go ahead and print out some of the blank templates we created and use a pen, pencil, markers, crayons, or whatever writing utensil within reach and start doodling. Spend an entire week tinkering with your design, narrow down what you want, refine your art, and try to get it down to one final rough draft.
By the time you finally decide on one design that incorporates everything you need and want on your car, it’ll be time for Part 4B! Setting up your Art!!!