What does this mean? Have you ever had a friend you haven’t seen in forever and they feel the need to tell you about every single thing that happened in their life since you last spoke? You just want the key points, not their life story.
One common mistake made with a first wrap is trying to cram every single piece of information onto every single inch of the car, and here’s the problem with that…
… imagine trying to read this while it zips by at 60 mph, better yet, trying to figure out what type of business this car belongs to when sitting at a green light. Your natural reaction is to stare at the middle of the car, unfortunately the design splits the car in half. Don’t even bother attempting to read any of the text without your eyes crossing, you’ll need a good 10 minutes staring at the car in a parking lot to get an idea what they’re trying to sell you.
All of this information might be great, but the most important pieces of information that direct future customers to your business (website and phone number) are competing with the rest of the wrap. This is when a focused message plays a crucial role in your wrap design. The marks of a good wrap are…
1. Key Information.
Your business name/logo, phone number, and website should be the most prominent elements of the design. People need to know who you are, how to get a hold of you, and how to learn more about your business and those 3 pieces of information are imperative. Make sure they are the key focus of your design.
2. Clean and Stylish Design.
Sure flames, explosions, ornate fonts, & action balloons look wicked in comic books. On car wraps they end up looking a little juvenile and clutter the message your trying to convey. If somebody has to squint to make out the message on your car wrap, you’re doing it wrong.
3. Know your target audience.
You could get a wrap that will impress all of your friends, but guess what, they’re your friends! They’ll like anything you do anyways. If they’re the only people you want to frequent your business, that’s fine, but if you want to reach a larger more broader demographic, make sure your wrap achieves this.
Taking all of this information into consideration. A better more focused design for our good friends at Billy’s Bean Barn would look more like this…
… a clean simple design with a focused public friendly message will do wonders for your small business.