I pose a simple question to consider before you start on your next vehicle wrap, what is the point?
What are your goals that you want this wrap to accomplish? What is the main reason you want to wrap your vehicle?
I ask this because the answer to this question greatly affects the design of the vehicle wrap. If you can establish and understand these goals early on then the design process can be much smoother.
If you want to wrap your vehicle to help spread the word about your brand and to create brand recognition, then my friend Andy wrote a great post about focusing your message, that really addresses the goal of creating brand awareness.
However, if your goal is to advertise a specific event then your design will completely differ and the focus will be different. For example, take these two Jack FM wraps.
The goal of the first one is to create brand awareness, hence the clean simple design and large company focused info (logo, website and phone number).
The second one is a stark contrast to the first one. It is very bright and eye-catching, and you see there is still a large logo. However, the large logo is for the event of Jack’s Third Show not Jack FM. You can see that the Jack FM logo is still present on the vehicle however it does not take prominence over the event logo. This is because the goal was to advertise the event, that shows in the design.
Consider this third design, For Bud Light Lime, that goes in a completely different direction. There is absolutely no info (website, phone number, etc.) at all. This could be for two reasons, one they were just trying to reinforce their product in customers minds, by reminding them there product is out there. Or they also could have been trying to create curiosity. Say you have never heard of Bud Light Lime, but you see this driving on the freeway, wouldn’t you be a little curious and want to find out more about it? By creating this curiosity in the customers mind you are leaving it up to them to seek out further information. Since they are consciously seeking out the information they are open to receiving your message.
So as you can see the goal of your wrap can greatly affect and change how the design is approached. Before you start you next wrap take a few minutes to sit down and think though what your goals are. This way you and the designer will be on the same page.